Five Tips on Creating an Awareness Campaign

National Slavery and Human Trafficking Prevention Month is coming up in January. We encourage you to join us throughout January as, together, we can increase awareness of human trafficking and combine our efforts to prevent it. Each week, we’ll highlight and share information on the following topics: About Human Trafficking, Raising Awareness, Human Trafficking Prevention, and Celebrating Survivors. The topics were created to make it easy for YOU to make a difference.

Want to start supporting this campaign before the official start date of January 1, 2016? Join our ThunderClap! ThunderClap is a platform that allows users to flood Facebook, Twitter with a shared message – at the same time. By joining, Thunderclap will automatically post the following message to your page on January 11, 2016 at 2:00 p.m. ET. It’s easy to join.  Just visit http://thndr.me/zDh2DU to schedule your post and join the nation in making some noise on social media to #EndHumanTrafficking.  Thunderclap Message: “I stand against human traffickers. People are not for sale. Together we can #EndHumanTrafficking.”

Watch for details in your email and on social media about how to participate in NSPN’s and FYSB’s #EndHumanTrafficking campaign.

If you’re planning on creating your own awareness campaign for human trafficking or another cause, check out some tips we put together for you. Feel free to share your campaign ideas in the comments below.

NSPN’s top Five Tips on Creating an Awareness Campaign

  1. Make a measureable difference. Don’t start planning until you have determined the specific outcomes you want to meet.  After you determine your outcomes, create a process that is tied to the outcomes. Your process should include lots of creativity and be designed to ignite and capture the emotion of your followers. Help your followers understand the value and purpose and make it easy for them to help you meet your goal(s).
  2. Be prepared to invest. Whether your goal is to raise awareness or raise funds, you need to be prepared to make a large investment to your campaign. Your key investment will be (or should be)… TIME.  The more successful you want your campaign to be, the more time and energy you will need to spend planning and managing it.
  3. Be the expert. Make sure you have done your research. Knowing and being ready to share the facts about your particular cause will make you a credible resource for followers. Followers want to support and be a part of something they feel will make a difference – not something that will fizzle out. If you know and share your expertise, you will help create a larger following which will help expand the reach or breadth of your message. Don’t hesitate to form a committee of experts. Collaborating with experts in the field will also broaden your following. Keep in mind – you should use this expertise to motivate your followers to get involved, share, or participate with other activities designed to help meet your campaign goals. Motivation v/s education will help carry your message further.
  4. Create (and stick to) a promotions timeline. Creating a timeline will help you prepare exactly what you need and when you need it. It will help drive the brainstorming process and creativity. When writing your piece for the website or a social media posting, you may think – “Oh, we should also create and include this type of image with this.” or “We really need to include a resource or article to go along with this message.” Following your timeline will help ensure you have time to prepare a powerful message.
  5. Share your message. Here are some actions you can take to help meet your campaign goals:
    1. Invite others to get involved.  Asking your stakeholders (partners, members, volunteers, etc.) as well as local businesses and organizations to get involved will help increase “man-power” and extend your reach.   Make sure to show your appreciation and support.  Keep in contact with them, encourage them to stay on track with the timeline, and offer them help and support with specific tasks.
    2. Create a website or page on an existing website dedicated to your campaign. Create a space that is a “hub” of information for followers to access and gain knowledge about the cause.  The page should inform what the cause is, how or who it affects, and offer ways followers can help meet your campaign goals.
    3. Get the word out. Social media (Facebook, Twitter, Instagram, Pinterest, Thunderclap, etc.) is a great platform to share your message. Make it easy for your followers by providing post samples they can copy and paste.  Create a hashtag for your campaign. You can also use direct mail, emails, or pass out cards or flyers on the streets of your community. Don’t forget to share your website or page for followers to learn about the cause.
    4. Submit a press release to media outlets (television, radio, newspaper reporters and editors).
    5. Host an event such as a walk, rally, or other event with a large group.
    6. Create and display posters/signs. Yard signs have been a successful option for many campaigns.
    7. Exhibit at or sponsor an event happening during your campaign.

Happy campaigning!

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